By donating proceeds from every ring sold, we give back to the ocean for a better planet – together.

Our oceans are suffocating from plastic pollution and it’s predicted that there’ll be more plastic than fish by 2050 if we don't act now.

Did you know?

Plastic is indestructible – every bit of plastic ever created is still on earth with us today.

Over 8 million tons of plastic is dumped in the oceans each year.

We produce over 300 million tonnes of plastic each year.

We use 20 million plastic water bottles every year.

50% of all plastic is single use, with 12 minutes being the average time of use.

80% of ocean use originates from land.

Over 40% of sea birds have ingested plastic.

Fish ingest plastic and it then becomes part of the food chain – ultimately being consumed by humans.

Ingesting these toxins has been linked to cancers, cognitive problems, and infertility.

The oceans provide us with 50% of the oxygen we breathe.


We’re committed to making a wave of change by partnering with Plastic Oceans, and empowering you to help make a difference.

With every purchase, proceeds are donated directly to the organisation to support cleaning expeditions, development of legislation and fostering solutions for a plastic-free future.


Plastic Oceans is a non-profit organisation creating a global movement to rethink plastic and save our seas.

Their mission is to:

- Inform about the dangers of plastic pollution.

- Inspire people to care about the problem, empowering them to change and be a part of the solution.

- Incite action on real solutions to shift global reliance on plastic.

They’ve had active involvement of banning plastics in 6 countries, collaborated with 10+ UN Country offices, led 50 + partnerships with community groups, schools and industries to foster social impact funding and won over 14 awards for their documentary A Plastic Ocean.

Useful resources:

Plastic Oceans Education & Discussion Guide

Plastic Oceans Global Impact Infographic

“It’s time. It’s time we started believing in ourselves and in our personal and collective power to make a difference. It’s about time we stopped hiding, feeling helpless, and apologizing for taking space. It’s about time we reclaimed our space and showed our presence boldly and vividly. Our jewellery is a talisman of reclamation: a symbol of our values and the mission we’re on.”